Eduarda is a media thinker and strategist known for delivering thoughtful, integrated campaigns that connect brands with audiences in relevant and culturally meaningful ways. With experience spanning global holding companies and independent agencies, she brings a well-rounded perspective on the evolving media landscape and a strong belief in the role of media as both a strategic and creative discipline.
At Thinkerbell, Eduarda leads the planning and execution of integrated media strategies across her client portfolio, working across digital, traditional and emerging channels to translate business challenges into effective communications solutions. Recognised by clients and publisher partners for her collaborative approach and ability to drive momentum, she is known for turning ideas into action and delivering work with precision and accountability.
Alongside her client responsibilities, Eduarda actively contributes to the growth of the industry’s future talent. In her first year at Thinkerbell, she co-led the agency’s internship program, helping shape a structure that provides young people with meaningful, hands-on experience and clearer pathways into media careers.
As a Latin American woman in the Australian media industry, Eduarda is passionate about advancing diversity and representation within the field. She is committed to amplifying Latin American perspectives and contributing to a more inclusive industry that better reflects the audiences and communities it serves.
