Diandra is a Media Planning Manager at a leading global media agency in Indonesia, where he leads a team of planners handling fashion, beauty, and lifestyle portfolios across premium and mass segments. He specializes in full funnel media strategy, translating business objectives into data driven planning frameworks that balance brand equity growth with performance efficiency.
With experience managing retail and omnichannel driven brands, Diandra focuses on ROAS optimization, customer acquisition, and scalable media investment models. He works closely with cross functional stakeholders to ensure media strategies are commercially grounded, measurable, and aligned with evolving consumer behaviour in Indonesia’s dynamic market landscape.
