Global Media Director at Haleon with 18+ years of international experience shaping integrated marketing and media strategy across FMCG, healthcare, consumer electronics, automotive, airlines, and finance. Formerly led media across 25+ Middle East & Africa markets, specialising in effectiveness, governance, and building high‑performing teams. An award‑winning, data‑driven strategist focused on innovative and culturally resonant approaches that elevate consumer engagement and drive brand growth.
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