Son Pham is a culturally attuned, earned-first PR and influencer strategist who builds brands through culture, not noise. Over six years, he’s sparked conversation for some of the world’s biggest brands – driving awareness, relevance and real commercial impact with ideas rooted in instinct, graft and a deep understanding of fandom and internet culture. He specialises in standout work across entertainment, lifestyle, gaming-adjacent and FMCG. As a person of colour and an immigrant, he champions diversity, equity and social mobility in every project. Son is a PRWeek 30 Under 30 honouree and BME PR Pros Rising Star of the Year, and writes regularly on creator culture and communications for titles including The Drum, The Times, Raconteur, Shot and Campaign.
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