Pamela Noakes is Group Sustainability Director at M+C Saatchi, where she’s making sustainability drive growth, build trust, and push creative thinking across global client work. She has a reputation for cutting through complexity and turning ESG challenges into clear, commercially grounded action that actually holds up.
Her career sits at the point where brand meets real-world impact. She’s held purpose and marketing roles at major brands including the Virgin Group (spanning everything from travel and telecoms to media, health, financial services and even space) and Barnardo’s, one of the UK’s leading children’s charities. Alongside this, she’s a hands-on trustee both with an ambitious community impact charity and a UK rewilding project that is restoring nature at scale.
As a judge, Pamela brings energy, clarity and a habit of backing work that cuts through and stands up in the real world.
