Nicole Webb is the Founder and CEO of The IMPACT Agency, an independent Australian communications consultancy with more than 25 years’ experience helping organisations build reputation, influence behaviour and drive meaningful change.
A passionate advocate for communications as a force for good, Nicole has worked across purpose-led campaigns spanning sustainability, health, education, community, FMCG and corporate Australia. Her approach combines communications strategy, behavioural insight and emerging AI technologies to understand what influences audiences and turns awareness into action.
Nicole is particularly interested in work that goes beyond good intentions to demonstrate genuine creativity, measurable impact and lasting change.
