Guillermo Caro

With more than 35 years of experience, Guillermo Caro is an international marketing and strategy advisor working at the intersection of communications, business, innovation, sustainability and purpose. He has worked with organizations, companies and purpose-driven initiatives, helping them develop strategies, partnerships, narratives and initiatives that connect business objectives with social, environmental and economic impact. His expertise spans brand and marketing strategy, purpose and impact, ESG and sustainability communications, innovation ecosystems, strategic partnerships and cause-related initiatives. He has advised senior leaders and organizations on positioning, growth, stakeholder engagement and the development of collaborative solutions to complex business and societal challenges. His work combines strategic thinking, creativity and cross-sector collaboration, with a particular focus on turning purpose, innovation and sustainability into meaningful strategies, communications and action.