Selay is a purpose-driven consumer marketing professional with a dedication to sustainability and a passion for acting as the catalyst in sparking up the power of brands to create societal value. She has diverse international experience in brand marketing and sustainable growth strategy development, across blue-chip companies in FMCG (Colgate-Palmolive, L’Oréal), marketing strategy consultancy (Kantar Consulting with global clients ie. Bacardi, Mondelez, Shell), and consumer health tech (Philips) at both local and international HQ levels, based in Turkey, France, Switzerland, Netherlands.