International Marketing & Automobile Industry Expert with 17+ years of successful track record in Brand Development, Product Marketing, Strategy, Marketing Communication, Category Management, Marketing Operations, Experiential & Community, Partnerships, Customer Journey, Corporate Communications and Media Advertising. Outstanding performance in CFT leadership, Team Development, Brand Communication, ATL/BTL, Product Development, Product Launches, GTM, Events & Sponsorships, Media Planning, Content, Social & Digital, Agency leadership, Celebrity & KOL management, IPs, Retail Marketing, Luxury & Sports Marketing, PR and CRM. Currently heading Asia Emerging Markets (South East Asia, Korea, Taiwan & HK) & India Marketing & PR for Harley-Davidson (world’s most desirable motorcycle brand). Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Group Product Marketing Lead & Chief Marketing Manager for Hatch, Sedan, Premium SUV, Sports, Electric Vehicle & Connected Car (Intelligent Mobility) segments leading the product, pricing, Go To Market and project management for Nissan India. Before Nissan, was Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North India with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a member/leader like Riding Academy, Distributor & Brand Licensing Business, CBU Business, Brand Collaborations, Limited Editions, Rebranding, Intelligent Mobility, Scenario Planning, DMS, Marketing Budgeting Software, Commonwealth Games, India Premier League, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Markets Entry & CSR. An MBA in Marketing & Operations; Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Marketing & Comms Jury across Asia Pacific. Globally certified Sports car instructor. 40 under 40 Top Marketers list by Social Samosa for 2019-20. Top 25 Video Content Disruptors in India as per VidSaga(dot)com. Top 50 Marketing Leaders in India & Top 100 in Asia as per White Page International for 2021. Top 40 Auto Experts in India in 2022 as per HT Business Mint. Top 24 Marketing Maestros in 2024 by HRAI.