Binit has over 15+ years of Sales & Marketing experience – across various companies like Procter & Gamble, COTY Inc, Zydus Wellness & Dabur. Have led business & brands with turnover from 40Mn USD to 200Mn USD, managing P&L, People, Innovation & Thought leadership across FMCG, B2B & B2C businesses. In his current role, Binit is involved in building physical and mental availability of Oral care brands based on empirical laws of marketing. A keen behavioral science & marketing science enthusiast who has trained from the likes of Byron Sharp, Jenni Romaniuk, Mark Ritson, Rory Sutherland & Richard Shotton. Binit is passionate about building memory structures for brands, leveraging behavioral science to unlock barrier, shot multiple TVCs across brands, creating superior shopping experiences, commercial innovation to profitably upsell, and winning at ZMOT. Post his MBA from NMIMS, Mumbai, Binit has done “Marketing Week Mini MBA” in Brand Management with Mark Ritson, “How Brands Grow” for executives with Ehrenberg-bass Institute & Prof. Byron Sharp.
Jury
Nominate a Juror
If you, or someone else you know would make a good juror please complete this form.