Andrew Kolb

Andrew is an award-winning brand strategist at VML, based in Brisbane he leads the Brand Strategy (BX) teams across the region. His strategic focus is to create brands that have a strong emotional connection with their customers and deliver brand experiences that lead to strong commercial growth for his clients. With broad experience working with top-tier clients, he has developed and implemented work for clients including: FMCG (Coca-Cola, Lion), Education (University of Queensland, Bond Uni and QUT), Retail (Lotteries, TerryWhite Chemmart, Amart Furniture and Foot Locker), and Travel (Tourism and Events Queensland, Brisbane Marketing). Andrew has also worked extensively on a number of large-scale brand transformation campaigns. These brand campaigns all celebrated a strong brand and customer truth that was discovered through a range of research tools including leveraging BAV®, the largest and longest quantitative study of brands globally which is a proprietary research tool of VML. He leads that research survey here in Australia, working closely with the global team to roll it out each year. Andrew is currently working with the Brisbane 2032 Organising Committee to develop the brand strategy for the Brisbane 2032 Olympic and Paralympic Games – a brand set to captivate a global audience of over 4 billion.