Winners

Gold

Almarai

Taste of Saudi

Starcom Saudi Arabia

Saudi Arabia

Best Campaign for a Holiday or Celebration
Silver

Maybelline

Teddy Tint

Beauty Co-Lab

United States of America

UPDATED: Best Retail Media Campaign
Silver

Coca-Cola

Coca-Cola – Sound of Home.FM

EssenceMediacom APAC

Singapore

UPDATED: Best Use of Audio
Shortlisted

Le Lait

The “Pestacle”: When Collaboration Rewrites Tradition

Touché!

Canada

Best Branded Content
Shortlisted

Coca-Cola

Coca-Cola “Share a Coke”

EssenceMediacom China

China

UPDATED: Best Use of Social Media
Silver

Le Lait

The “Pestacle”: When Collaboration Rewrites Tradition

Touché!

Canada

Best Campaign for a Local Brand
Silver

Le Lait

The “Pestacle”: When Collaboration Rewrites Tradition

Touché!

Canada

Best Distribution and Amplification of Content
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

Best Use of Sport
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

Best Campaign led by Independent Agency
Shortlisted

DUDE Wipes

The Big Dump

Powers of Reasoning

United States of America

The Creative Use of Media Award
Shortlisted

KFC NZ

The Colonel’s Hacks

PHD Aotearoa

New Zealand

Best Integrated Campaign
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Integrated Campaign
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Campaign for a Local Brand
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Campaign Led by Cause
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Event or Experiential Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Talent
Shortlisted

Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare India

India

Best Communications Strategy
Shortlisted

Pringles

The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour

Mindshare India

India

Best Engagement Strategy
Bronze

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany

Germany

Best Communications Strategy
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

UPDATED: Best Use of Audio
Silver

Colgate India

Colgate Oral Health Movement

Wavemaker

India

NEW: Best Use of AI
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Technology
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Use of Data
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Response Campaign
Shortlisted

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Online
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Social Media
Bronze

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

Best Engagement Strategy
Gold

Colgate India

Colgate Oral Health Movement

Wavemaker India

India

UPDATED: Best Use of Mobile
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

Best Response Campaign
Shortlisted

E.ON Sweden

The E.ON Ad Break

MEDIAPLUS Germany | MEDIAPLUS Nordic

Germany

The Creative Use of Media Award
Gold

L’Oréal

The Final Copy of Ilon Specht

Beauty Co-Lab

United States of America

Best Branded Content
Bronze

L’Oréal

The Final Copy of Ilon Specht

Beauty Co-Lab

United States of America

Inclusive Campaign of the Year
Shortlisted

Diageo

The Hidden Reward

PHD

Colombia

UPDATED: Best Use of Social Media
Shortlisted

India Gate Basmati Rice

The Hungerware Collection – Plates that serve “Truth”

WPP Media

India

Best Campaign Led by Cause
Shortlisted

India Gate Basmati Rice

The Hungerware Collection – Plates that serve “Truth”

WPP Media

India

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted

McDonald's

The Impossible Sauce

OMD Spain

Spain

Best Communications Strategy
Bronze

McDonald's

The Impossible Sauce

OMD Spain

Spain

UPDATED: Best Campaign for an Awareness or Observance Day, Week or Month
Silver

Tourism New Zealand

100% Pure Minecraft

Mindshare

Australia

Best Use of Gaming
Bronze

McDonald's

The Impossible Sauce

OMD Spain

Spain

Best Response Campaign
Shortlisted

Tourism New Zealand

100% Pure Minecraft

Mindshare Australia

Australia

UPDATED: Best Use of Technology
Silver

Tourism New Zealand

100% Pure Minecraft

Mindshare Australia

Australia

The Creative Use of Media Award
Bronze

Tourism New Zealand

100% Pure Minecraft

Mindshare Australia

Australia

Best Branded Content
Silver

McDonald's

The Impossible Sauce

OMD Spain

Spain

UPDATED: Best Use of Online
Silver

Tourism New Zealand

100% Pure Minecraft

Mindshare

Australia

UPDATED: Collaboration Award
Shortlisted

Zurich

The Lost Sense Experience.

OMD Germany

Germany

Best Response Campaign
Shortlisted

Mobily

The Network That Leads

PHD - Saudi Arabia

Saudi Arabi

UPDATED: Best Launch or Relaunch Campaign
Shortlisted

Playstation

The Next Station is PlayStation: A CNY Homecoming Takeover

EssenceMediacom China

China

Best Campaign for a Holiday or Celebration