SHORTLIST & Winners

Shortlisted

RIngo

#ElRingoRiga: Adopting a new approach to product placement

PHD

Colombia

Best Branded Content

Shortlisted

RABANNE

#GetRabanneWithMe – A Bold Ritual of Beauty and Empowerment

Publicis

United States of America

Best Engagement Strategy

Highly Commended

Grupo Boticário

(Re)Search My Body

GUT

Brazil

Best Campaign Led by Cause

Gold

Amazon Prime Video

“Mentiras, La Serie”, The Emotional Echo that Became National Conversation.

Omnicom Media Group

Mexico

Best Engagement Strategy

Highly Commended

Fundación Itau

ArtDaily

Nasta Ogilvy

Paraguay

Creative Use of Media Award

Shortlisted

Axe

Axess by Axe

Unilever

Mexico

UPDATED: Best Use of Technology

Shortlisted

Bimbo Global Race

Bimbo Global Race 2024 – Powered by Data for a Social Cause

PHD

Mexico

Best Use of Data

Shortlisted

Mastercard

Campaign Mastercard – McDonald’s App Friday

Dentsu

Argentina

Best Use of Mobile

Shortlisted

Qik Banco Digital

Certified Qiker

OMD

Dominican Republic

Best Use of Data

Shortlisted

Chevrolet

Chevrolet S10 – Brutally Comfortable

Carat

Argentina

Best Launch or Relaunch Campaign

Highly Commended

Nosotras

Me Feat. Me

PHD

Chile

Best Event or Experiential Campaign

Gold

Banco BHD

NOT-SO NORMAL CONTENT

AOR Dominicana

Dominican Republic

Best Use of Talent

Gold

Mibanco

EstibADores

OMD

Peru

UPDATED: Best Response Campaign

Gold

Mibanco

EstibADores

OMD

Peru

Inclusive Campaign of the Year

Shortlisted

Club Gamers

We JUST conquered primetime with DANCE!

PHD

Costa Rica

UPDATED: Collaboration Award

Gold

YOY

YOY Banquelo Digitello

ICBC

Argentina

UPDATED: Best Campaign Delivered on a Small Budget

Shortlisted

ICBC

Tierras

ICBC

Argentina

Best Branded Content

Gold

Pernod Ricard

Mix My Emojis

Dentsu Creative

Brazil

Best Use of Online

Highly Commended

UBER EATS

Get almost almost anything with Checo

OMD

Mexico

Creative Use of Media Award

Gold

Medalla Light

Found in Translation

PHD

Puerto Rico

Best Communications Strategy

Shortlisted

Coppel

EMBAJADORES COPPEL: Proof that Creators Sell, and Sometimes Even Better than Ads

Coppel

Mexico

Best Use of Talent

Shortlisted

CHOCO ROLES MARINELA

Choco Roles Mensajero: Small Gestures, Real Connections

PHD

Mexico

UPDATED: Best Response Campaign

Shortlisted

Munné

Chocolate Masters

OMD

Dominican Republic

Creative Use of Media Award

Shortlisted

Chevrolet

Colorado: Brutally comfortable; Brutally connected to Colombia

Dentsu Media

Colombia

Best Integrated Campaign

Shortlisted

UBER MOTO

Customize my helmet

OMD

Colombia

The Effectiveness Award

Shortlisted

DORITOS

DORITOS PIZZA

OMD

Chile

Best Use of Data

Shortlisted

Dove

Dove 4pack

Unilever

Mexico

Best Use of Data

Shortlisted

Dove Men

Dove Men: CuidarTeHaceGanar

Unilever

Mexico

Best Engagement Strategy

Shortlisted

Dove

Dove Vitamin+ Care

Unilever

Mexico

Best Launch or Relaunch Campaign

Shortlisted

Entel

Entel La Moneda Metro Station

PHD-MASSIVA

Chile

Best Use of OOH

Shortlisted

ZEFR

United States of America

NEW: Best Use of an Adtech Platform

Shortlisted

WOODS & TREES

Usted siga, Yo Siigo

Siigo

Colombia

UPDATED: Best Use of Technology

Shortlisted

Universidad San Marcos

U San Marcos Entrepreneurs

OMD

Costa Rica

UPDATED: Best Local Execution of a Brand

Shortlisted

Trident

Trident X: The Gum That’s OP (Overpowered)

Spark Foundry

Mexico

Best Use of Gaming

Shortlisted

Knorr

La Gozadera by Knorr

Unilever

Mexico

Best Use of TV, Cinema & Video

Shortlisted

Marriott Bonvoy

F1 Austin Sweepstakes

Publicis Groupe

United States of America

Best Use of Sport

Highly Commended

Burger King & Pepsi

I See Grills Everywhere

Altermark

United States of America

Best Use of OOH

Shortlisted

NISSAN

This is Nissan: Undercover Leader

NISSAN MEXICANA

Mexico

Best Branded Content

Shortlisted

NISSAN

This is Nissan, This is Excitement, sustained success

NISSAN MEXICANA

Mexico

The Effectiveness Award

Shortlisted

NISSAN KICKS

This is Nissan Partnership: New Nissan Kicks and Amazon Ads

NISSAN MEXICANA

Mexico

UPDATED: Collaboration Award

Shortlisted

Pepsi Lipton

Lipton S.O.S Grassroots Activation

Pepsi Lipton

Mexico

Best Event or Experiential Campaign

Shortlisted

NISSAN MAGNITE

This is Nissan Magnite – The Principle of Attraction Out of Phone

NISSAN MEXICANA

Mexico

NEW : Best Use of an Adtech Platform

Shortlisted

Jack Daniel's

Make it Count – Shark Tank

Spark Foundry

United States of America

Creative Use of Media Award

Shortlisted

Knorr

Knorrminados

Unilever

Mexico

Best Use of Social Media

Gold

Snickers

Mars – Snickers Gaming

EssenceMediacom

Brazil

Best Use of Gaming

Shortlisted

NISSAN

This is Nissan Kicks: Luisito Comunica Visits the Nissan Factory

NISSAN MEXICANA

Mexico

Best Use of Talent

Shortlisted

LAY'S

LAY’S SUMMER- Innovid-Qcart

OMD

Chile

UPDATED: Best Use of Technology

Gold

YOY

Meet&Play: Paren a los Yoyers

ICBC

Argentina

Best Event or Experiential Campaign