B2B is famously boring.
Traditional. Conventional. Rational.
It lacks ambition.
CGU, a brand known for ‘insuring ambition’, does not. They challenged us to create a fame-worthy B2B campaign that engaged
the category and the country….with ambitious targets.
ATTRACTION
+50% awareness.
+10pt broker NPS.
+10% consideration.
ACTION
+15% traffic.
+2% growth.
