Punch Above the Weight

Info

ClientHSBC

EntrantTouché!

Year2023

CountryCanada

Achievements

BronzeBronzeBest Use of Data Award

BronzeBronzeBest Use of Mobile

Objectives

Amid the volatile real estate market, HSBC, as a performance-driven challenger brand, needed media to work three times as hard (as twice is not enough!) to achieve aggressive goals:
• Acquire 24K new-to-bank Mortgages, with 10% of those being high ratio mortgage
• Increase qualified leads growth in marketing response.

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