Plastic Kicks the Bucket

Info

ClientMcDonald's

EntrantOMD Germany

Year2023

CountryGermany

Achievements

GoldGoldBetter Media Practice Award

Objectives

ECOLOGICAL BEHAVIOUR IS BECOMING ONE OF THE MOST IMPORTANT CRITERIA FOR TRUST IN BRANDS.
Yet, only one-in-seven (14%) perceive McDonald’s as an environmentally conscious brand. The task: more people (one-in-three / 33%) need to understand that McDonald’s is already taking serious steps on the path to a sustainable future.

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