In the UK, boys outnumber girls within LEGO’s ecosystem. We set out to level the playing field. This meant:
Build confidence to play amongst girls (drive consideration)
Get bricks in hands (drive sales)
LEGO Build Belief
Info
ClientLEGO
EntrantInitiative
Year2023
CountryUnited Kingdom
Achievements
BronzeBronzeBest Use of Sport
Objectives
Trophy Shop
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