eBay Pimp My Ride

Info

ClienteBay

EntrantEssenceMediacom

Year2023

CountryUnited Kingdom

Achievements

SilverSilverBest Branded Content

Objectives

From oil, vinyls, to headlights, eBay is the go-to place for petrol heads for car parts and accessories.

But with sales stalling, we needed to grow far beyond hardcore car enthusiasts. Our challenge was to launch Parts and Accessories as an official eBay business strand, to a more mass-driving audience.

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