Clear’s KPL Player Cards Launch

Info

ClientClear

EntrantMindshare China

Year2023

CountryChina

Achievements

SilverSilverBest Distribution and Amplification of Content

Objectives

In 2022, Clear entered its 4th year sponsoring China’s #1 mobile eSports, King Pro League (KPL). It needed to refresh its presence among Gen Z, drive sales on a new eCommerce platform, Pinduoduo, and do it all with the country under lockdown due to a resurgence in COVID-19 cases.

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