Cadbury Dairy Milk Silk, second biggest premium chocolate brand in India, aimed for 15% sales and 10% revenue growth this year by launching new Heart Pop Blush pack with a pink, heart-shaped chocolate that popped out from the bar. It positioned itself as a romantic Valentine’s treat for 10+ years.
Cadbury Silk – Secret Messages
Info
ClientCadbury Silk
Year2023
Achievements
GoldGoldUPDATED: Best Use of Technology
SilverSilverBest Engagement Strategy
SilverSilverThe Creative Use of Media Award
Objectives
Trophy Shop
Celebrate your achievements
Order additional trophies to celebrate your success.