The first platform to offset CO2 emissions for the advertising industry.
GreenGRP is an initiative of Germany’s largest media houses to create the first platform to offset CO2 emission for advertising campaigns. The goal of GreenGRP is the complete CO2 compensation of any advertising campaign. At www.greengrp.io each step from production to manufacturing to targeting can be recorded, measured for its CO2 emissions in the blink of an eye and directly climate-neutralised with one click.
It was started as an alliance between several media stakeholders and ClimatePartner – who stand for enabling industry and consumers to take effective action against climate change – as an opensource initiative to create a unique offer for climate-neutral advertising.
Launched on world-climate-day in Germany, Italy, France and Austria the calculator is a symbol for effective change and for the new responsibilities media is willing and able to take on in the future of our environment.
