Facing increased competitive pressure, Spotify needed to secure their position in SEA with:
Increase consideration among Gen-Zs and Millennials by +10%
Decrease overall competitive impact across the region by +5%
Increase brand love by +3% across the region
Spotify – Music That Finds You
Info
ClientSpotify
EntrantUM APAC
Year2024
CountrySingapore
Achievements
GoldGoldBest Use of Data
Objectives
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