Barbie was set to launch on the big screen in July 2023 in a genre-bending, high-wire comedy adventure. Written and directed by Greta Gerwig, starring Margot Robbie and Ryan Gosling. The film captured the joy of self-discovery, bringing to life the creative and imaginative worlds loved by Barbie fans of all ages.
Warner Bros’ objective for launch was to achieve the HIGHEST EVER box office opening for a female film of all time in Australia, even amidst stiff competition like “Mission Impossible Dead Reckoning Pt.1” and Christopher Nolan’s “Oppenheimer”. All while grappling with lower-than-pre-pandemic cinema attendance levels in Australia
