Within 14 Days! 88 Father’s Day Gift Packages for All Dads!

Info

ClientSHOPEE TAIWAN

EntrantCARAT TAIWAN

Year2023

CountryWithin 14 Days! 88 Father’s Day Gift Packages for All Dads!

Achievements

BronzeBronzeBest Campaign for a Specific Audience

SilverSilverBest eCommerce Campaign

Objectives

“Ranking as Taiwan’s leading shopping site, Shopee wanted to leverage on its competitive advantage to innovate a campaign that enhance sales on Father’s Day (Aug. 8th).

KPIs:

Awareness: Generate awareness to attract users.
Traffic: Page view to increase by 20%.
Sales: Enhance Shopee’s Father’s Day sales.”

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