B2B is famously boring. Traditional. Conventional. Rational. It lacks ambition. CGU, a brand known for ‘insuring ambition’, does not. They challenged us to create a fame-worthy B2B campaign that engaged the category and the country….with ambitious targets.
ATTRACTION
+50% awareness.
+10pt broker NPS.
+10% consideration.
ACTION
+15% traffic.
+2% growth.
