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Info

ClientCadbury Bournvita

EntrantWavemaker India

Year2023

CountryGet The Message

Achievements

BronzeBronzeBest Use of Mobile

Objectives

Progressive Parenting has always been core to Cadbury Bournvita, a legacy nutrition brand. Being a leader in a highly underpenetrated category,the task at hand has always been to drive penetration. This was accomplished during the covid-19 period due to high demand of immunity-boosting products. However,this growth had to be sustained.

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