#GameStaminaKa – Breaking Gender Barriers in Gaming

Info

ClientBoost

EntrantMindshare India

Year2023

Country#GameStaminaKa – Breaking Gender Barriers in Gaming

Achievements

GoldGoldBest Use of esports or Gaming

BronzeBronzeBest Response Campaign

Objectives

India’s leading children’s nutrition drink, Boost has championed its ‘3xStamina’ formula through Cricket messaging. Think of Boost – Think Cricket. Recently, Boost decided to spark conversations around the gender-disparate state of Indian Cricket. Establish cricketing prowess is determined by stamina, not gender, to build a stronger salience amongst girls.

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