Dove #StopTheBeautyTest 2.0

Info

ClientDove
EntrantMindshare India
Year2023
CountryDove #StopTheBeautyTest 2.0

Achievements

GoldGoldBest Cause Campaign

Objectives

Dove as a brand has championed Real Beauty for decades. This year the brand’s media campaign wanted to create an impact and help young vulnerable girls. Dove wanted to change the way Indian society sees school going girls because…Underconfidence starts young.

Thumbstopping Beauty Biases

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