Aanandam Aarambam – Happiness Starts with a cup of Bru

Info

ClientBRU

EntrantMindshare India

Year2023

CountryAanandam Aarambam - Happiness Starts with a cup of Bru

Achievements

BronzeBronzeBest Branded Content

Objectives

BRU, a legacy coffee of Tamil Nadu, for 15+ years has communicated “Happiness starts with Bru”. In Tamil Nadu, FMCG brands reinforce patriarchy, by associating women with only housework. Bru wanted to change this narrative.Retain brand salience by upholding equal marriages and urging husbands to be supportive.

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