Verena Koobair is Head of Communications at PwC South Africa and Africa Firm Pillar Lead for Societal Purpose. With more than 18 years’ experience across the professional services, financial services and non-profit sectors, she has built a career at the intersection of communications, reputation and societal impact. Her work focuses on helping organisations strengthen trust, enhance reputation and deliver purpose-driven outcomes. Drawing on experience from both business and civil society, Verena brings a broad perspective on the role organisations can play in creating meaningful and lasting impact.