This category recognises the effective execution of a campaign targeted towards a niche audience. Judges will be looking at how the campaign has used insight to target a specific demographic based on various groups including gender, age, interests, intent to purchase, culture and other niche audiences.
Entrants should demonstrate how the strategy behind the campaign resonated with the target audience and its success in delivering the client’s key objectives.
This category can include campaigns which have a used a variety of channels ranging from publishing and TV to OOH and digital to reach niche audiences