An experienced multi-sector marketing professional with a proven record of delivering growth, innovation, and transformation through digital, technology and customer centricity. A deep understanding of paid media, ad-technology and marketing effectiveness gained from over 16 years in consumer marketing roles for renowned organisations such as Virgin Atlantic, Allianz and most recently Mars. Successfully built and scaled in-house media teams, running large global budgets, with exposure to EMEA, LATAM, APAC and North America.
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