Vivian Baron

Vivian founded Band of Insiders, a leading strategic communications agency based in Mexico City, in 2012. Under her leadership, the agency has experienced rapid expansion, building strong partnerships with global brands such as Danone, Under Armour, Heineken, Volvo, Church & Dwight, Mercado Libre, Hyundai, and many others across the lifestyle, technology, and consumer products sectors. Today, Band of Insiders is recognized as an industry leader, operating in 15 countries across the Americas through five owned offices located in Mexico, Argentina, Colombia, Panama, and the United States.