Fernanda de Barros

Fernanda Filgueiras is Head of Marketing Partnerships, Synergy & Events for LATCANZ (LATAM, CA, AU & NZ) at Amazon Prime Video. She leads strategic marketing initiatives to promote films, series, and sports content, and oversees the brand’s presence at major events such as CCXP in Brazil and Mexico. With over 11 years of experience and three MBAs in Finance, Socio-Environmental Business, and Digital Data Marketing, Fernanda has a robust background in 360-degree campaigns, product launches, and digital strategies. A passionate Sports enthusiast, she draws inspiration from the discipline and teamwork inherent in sports, applying these principles to foster collaborative and results-driven marketing efforts.