M&M Global Awards
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Understand the key challenges when using podcasts in media campaigns

Understand the key challenges when using podcasts in media campaigns

In an exclusive chat with Lizzy Pollott, Chief Communications & Brand Officer, Acast she reveals the factors contributing to the demand for podcasts and the effectiveness of podcast advertising. Lizzy also discusses the challenges the industry faces and ways Acast is attempting to address them.

This year the M&M Global Awards programme has teamed up with Acast to launch a new category ‘Best Use of Podcast in a Media Campaign’. To find out more check out the categories here: https://festivalofmedia.com/mmg/

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