• M&M Global Awards
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  • FMCG is leading the way in adopting packaging as a media channel says Appetite Creative CEO

FMCG is leading the way in adopting packaging as a media channel says Appetite Creative CEO

Appetite Creative CEO, Jenny Stanley gives her unique perspective on which sector has been using packaging as a media channel most effectively and explains what main challenges are for brands utilising this new medium.

This year the M&M Global Awards programme has teamed up with Appetite Creative to launch a new category ‘Best Use of Packaging as a Media Channel’. To find out more check out the categories here: https://festivalofmedia.com/mmg/ 

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