What are the biggest challenges in media in 2024? 

Industry experts on this year’s Festival of Media Global jury provide unique insight into their personal and professional challenges over the last 24 months, which includes recovering from burnout, taking into consideration macro-economic trends and ensuring solutions are connected to all activations.

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“The key lesson: never underestimate the power of an immersive experience as a medium. It’s not just a tool—it’s a fully branded environment that removes distractions, sparks emotion, and leaves a lasting impression.” Says Creative Directoer Publimark Mullenlowe

“It’s not just about thinking about the idea; seeing the creative opportunities in media and placement is precisely the ingredient that makes those concepts grow” Says Creative Director of Pagés BBDO

Festival of Media APAC Awards 2025 Winners