Jake Avdiev

Head of Consumer Marketing & Strategy for Amazon Grocery
Amazon

As a dynamic and results-driven marketing leader, I currently serve as the Head of Consumer Marketing and Strategy for Amazon Fresh Grocery, where I lead a high-performing team to drive innovative, data-led strategies that fuel growth in Amazon’s multi-billion dollar grocery business. My work spans acquisition and retention marketing, omni-channel campaigns, and go-to-market strategies for new product launches.

Throughout my career, I’ve been fortunate to build a track record of success, from my time at PepsiCo, where I revitalized the multi-billion-dollar Mtn Dew portfolio and drove growth in the Zero Sugar Beverage category, to transforming marketing strategies that have delivered millions of impressions, elevated brand positioning, and driven significant sales increases.

I’m proud to be recognized as a “Marketer to Watch” by the Wall Street Journal and Barron’s Group in 2025, and honored to be a keynote speaker at the Brand Innovators ‘Future of Retail’ NRF Summit 2025. With expertise in integrated marketing, cross-functional leadership, and consumer insights, I’m passionate about delivering impactful, scalable results that shape the future of consumer experiences.

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