Victor John Mendoza

VJ brings over two decades of industry experience – 13 years as a Media Director driving Growth and Strategy, and 7 years in Global Procurement Marketing within dynamic international business environments. He has led strategic media campaigns for key agency clients such as Coca-Cola and Samsung. His expertise spans account leadership, project management, strategic media planning, and commercial trading & negotiations. Currently, he serves as Senior Global Category Manager for Marketing Activation and Intelligence at Beiersdorf in Germany. Connect with him on LinkedIn.