Dom Lyric Robinson is a Creative Catalyst and Cultural Architect with 15 years of experience leading the charge for more authentic, thoughtful, and resonant storytelling. She leads with purpose and precision—embedding inclusive strategy, cultural insight, and creative storytelling into every layer of the work to build brands, teams, and experiences that reflect truth, inspire trust, and drive meaningful impact.
As a Senior Brand Manager on the IMPACT team at Kraft Heinz, Dom champions cultural comprehension as a core marketing behavior—ensuring brands don’t just show up, but show up right.
Her leadership lives at the intersection of strategy and soul. Whether shaping campaigns for global icons or hosting story-rich dinner parties, Dom builds spaces—literal and figurative—where people feel seen, nourished, and connected.
Her purpose is simple but powerful: Shape culture. Honor stories. Elevate connection. With intention, clarity and heart.
