Shortlisted

These are the shortlisted entries for the upcoming awards.

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Shortlisted
2degrees

‘Good Tings’: How 2degrees expanded its fight for fair

OMD
New Zealand
Best Music Marketing Campaign
Cadbury #MyBirthdaySong
Shortlisted
Cadbury Celebrations

Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.

Wavemaker India
India
Best Music Marketing Campaign
Shortlisted
Flamin’ Hot

Flamin’ Hot Launch

Zenith
Poland
Best Music Marketing Campaign
Shortlisted
McDonald’s

Menu Song

OMD
Canada
Best Music Marketing Campaign
Reclamation Nation
Shortlisted
Indigenous Tourism Alberta & Explore Edmonton

Reclamation Nation

Initiative Canada
Canada
Best Music Marketing Campaign
Shortlisted
KFC

The Mag Wrap

PHD
Czech Republic
Best Music Marketing Campaign
Shortlisted
Netflix

Two Generations, One Axel F Theme Song

Mediahub
United States of America
Best Music Marketing Campaign
Shortlisted
Vim

Vim Adds Rhythm To Routine

Mindshare
India
Best Music Marketing Campaign
5 Star V Day Mush Detector
Shortlisted
Cadbury 5 Star

5 Star V Day: Mush Detector

Wavemaker India
India
Best Campaign for a Holiday or Celebration
A Christmas Wan.K
Shortlisted
Durex

A Christmas Wan.K

PHD Hong Kong
Hong Kong
Best Campaign for a Holiday or Celebration
Handshake Hunt
Shortlisted
Mercado Libre

Handshake Hunt

GUT
Brazil
Best Campaign for a Holiday or Celebration
KFC: Xmas Media in July
Shortlisted
KFC

KFC: Xmas Media in July

Essencemediacom Australia
Australia
Best Campaign for a Holiday or Celebration
La Gozadera
Shortlisted
Knorr

La Gozadera

Initiative
Mexico
Best Campaign for a Holiday or Celebration
Shortlisted
Bulldog

Man’s Best Friend

VCCP Media
United Kingdom
Best Campaign for a Holiday or Celebration
Shortlisted
Nutella

Nutella – Soundtrack Your Iftar

Carat
Saudi Arabia
Best Campaign for a Holiday or Celebration
Shortlisted
Pepsodent

Pepsodent: Indonesia’s Smile – Alarm Sahur

Mindshare
Indonesia
Best Campaign for a Holiday or Celebration
Shortlisted
Ultratech

Rural Migrants – Ultratech Building connections where it matters the most

Mindshare
India
Best Campaign for a Holiday or Celebration
SoundTrack
Shortlisted
Paulaner

SoundTrack

MEDIAPLUS Germany
Germany
Best Campaign for a Holiday or Celebration
Turning Happy Meal into Family Soul Food
Shortlisted
McDonald's

Turning Happy Meal into Family Soul Food

Starcom Taiwan
Taiwan
Best Campaign for a Holiday or Celebration
Call of Love
Shortlisted
Lufthansa

Call of Love

Mindshare GmbH
Germany
Best Campaign for an Awareness or Observance Day, Week or Month
Shortlisted
Johnnie Walker

Footsteps of Progress

PHD
Hungary
Best Campaign for an Awareness or Observance Day, Week or Month
Snickers- The world_s first Ultraman-themed Gaokao experience
Shortlisted
Snickers

Snickers: The world’s first Ultraman-themed Gaokao experience

EssenceMediacom
China
Best Campaign for an Awareness or Observance Day, Week or Month
Using our Community to support The Community
Shortlisted
Coles

Using our Community to support The Community

OMD Australia
Australia
Best Campaign for an Awareness or Observance Day, Week or Month
America_s Next Top Petfluencer
Shortlisted
Stella & Chewy's

America’s Next Top Petfluencer

Exverus Media
United States of America
Best Campaign led by Independent Agency
From Vine to Victory Global Gains for California Grapes
Shortlisted
California Grapes

From Vine to Victory: Global Gains for California Grapes

Criterion Global: International Media Buying
United States of America
Best Campaign led by Independent Agency
Shortlisted
Honey Stinger

Honey Stinger: Marathons to Mainstream

Exverus Media
United States of America
Best Campaign led by Independent Agency
How Australian’s learned to Rethink The Reject Shop From a 2 shop to the everyday essentials alternative
Shortlisted
The Reject Shop

How Australian’s learned to Rethink The Reject Shop: From a $2 shop to the everyday essentials alternative

Thinkerbell
Australia
Best Campaign led by Independent Agency
AXE SHONEN BABY
Shortlisted
AXE

AXE SHONEN BABY

MINDSHARE WORLDWIDE
United Kingdom
Best ecommerce Campaign
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coca-Cola

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Thailand
Best ecommerce Campaign
Premier Prime 365px Image - 1
Shortlisted
Premier Protein and Dymatize

Premier Nutrition: Winning Prime Day

Exverus Media
United States of America
Best ecommerce Campaign
Sweet Success- Mondelez_s Multi-Dimensional eCommerce Breakthrough
Shortlisted
Cadbury

Sweet Success: Mondelez’s Multi-Dimensional eCommerce Breakthrough

Publicis Media
United Kingdom
Best ecommerce Campaign
All Roads Lead to Nike Sportchella
Shortlisted
Nike

All Roads Lead to Nike Sportchella

Mindshare China
China
Best Use of Real-Time Marketing
Shortlisted
Audi

Audi – Shifting Gears

PHD
Sweden
Best Use of Real-Time Marketing
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coke

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Thailand
Best Use of Real-Time Marketing
Shortlisted
Estée Lauder

Custom Tech Triggers Explosive Revenue Surge

Brainlabs
United Kingdom
Best Use of Real-Time Marketing
Shortlisted
MagentaTV

EURO 2024 AI Goal Alert: Instant Updates for Fans!

Mindshare GmbH
Germany
Best Use of Real-Time Marketing
Shortlisted
Coca-Cola

Hey AI!

EssenceMediacom
Saudi Arabia
Best Use of Real-Time Marketing
Non-Sponsored Sponsorship
Shortlisted
Almarai

Non-Sponsored Sponsorship

Spark Foundry KSA
Saudi Arabia
Best Use of Real-Time Marketing
OVO - The Greener Grid
Shortlisted
OVO

OVO – The Greener Grid

Goodstuff
United Kingdom
Best Use of Real-Time Marketing
Sprite - Heat Happens
Shortlisted
Sprite

Sprite – Heat Happens

EssenceMediacom
United Kingdom
Best Use of Real-Time Marketing
Stand Up To Jewish Hate
Shortlisted
Foundation to Combat Antisemitism

#StandUpToJewishHate

Mindshare
United States of America
The Bravery Award
Shortlisted
Bitburger

Bitte come to Germany

OMD
Germany
The Bravery Award
Shortlisted
Bepanthen

Pain into Beauty

EssenceMediacom
Ukraine
The Bravery Award
Sky Broadband No Room For Abuse
Shortlisted
Sky Broadband

Sky Broadband No Room for Abuse

EssenceMediacom UK
United Kingdom
The Bravery Award
UpdateHIV - A global campaign to rebrand HIV
Shortlisted
F/A/Q Health Foundation e. V.

UpdateHIV – A global campaign to rebrand HIV

MEDIAPLUS Germany
Germany
The Bravery Award
1982 Sprite
Shortlisted
Sprite

1982 Sprite

EssenceMediacom
China
The Creative Use of Media Award
Shortlisted
2degrees

2degrees – Straight Up Rugby

OMD
New Zealand
The Creative Use of Media Award
Adoptable Playlist
Shortlisted
Pedigree

Adoptable Playlist

EssenceMediacom
United States of America
The Creative Use of Media Award