Monopoly is an 87-year-old boardgame and a real classic.
The challenge was to make it relevant (again) and encourage (young) parents to buy it. We’d measure this through traffic to online retailers.
Ode to the Hotheads
Info
ClientMonopoly
EntrantEssenceMediacom
Year2023
CountryNetherlands
Achievements
Highly CommendedHighly CommendedBest Small Budget Campaign
Objectives
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