In a world where society, peers, authorities, tech and even brands, wanted the youth to be continuously active and on the move, Cadbury 5star (a chocolate brand positioned itself a chewy eat that slows you down) asked GenZ to simply…Do Nothing.
During the festive season, the clutter is high as the brand spends crores to flood the internet with their ads, especially chocolates. This year, Cadbury 5Star wanted to stay true to its proposition of DO NOTHING and get consumers to engage with the brand in an inventive way to break from this clutter.
