Valda Heavy Metal Metro

Valda is an iconic French brand that launched at the turn of the 20th century with their hero product – lozenges. After more than a century of success worldwide, Valda was struggling in Quebec, where fierce competition in the category was making it hard to stand out against competitors. Our objective was to find a bold, impactful, and meaningful way to drive awareness and brand affinity without cannibalizing the product – all with a minimal budget of $5,000 CAD.