The High Stakes Beer Ad

After 30 years of being blocked out of the Super Bowl, Molson Coors (the second largest beer brand in the US) needed a campaign that made this Super Bowl not just an historic moment for the brand, but for every football fan too. We found the cultural sweet spot of beer drinkers and their fast-growing love for sports betting to create something breakthrough. A campaign to spark a new connection between our 24-30 year-old target and the brands.