“For people to defend Jews, they first need to realize Jews need defending.
The FCAS campaign objective was to spread awareness of antisemitism, beyond the Jewish community, and gain support from non-Jewish allies.
According to data compiled by the FBI, the number of incidents nearly tripled between 2013 and 2021. Yet most people outside the Jewish community were not aware of the scale of Jewish hate.
We investigated the issue, through a quantitative study among people all over the US, across different regions, religions, and occupations.
Our findings were startling. Over 52% of U.S. adults 18+ do not believe “”antisemitism is a big problem,”” and 45% believe that Jewish people are “more than capable of handling issues of antisemitism on their own.”
The media insight was clear: we needed to enlist top media partners, who share the FCAS values, to provide national reach with impactful and disruptive ideas.”
