“Rogers Business faced a challenge when launching its new product, Teams Phone Mobile, in partnership with Microsoft. While the product aimed to simplify communication in large enterprises from anywhere, explaining it was tricky.
To add to the challenge, the target audience was different from Rogers For Business’s usual small and medium enterprises. They now needed to reach larger companies, which was new for Rogers.
Being the first telecom provider to launch Microsoft Teams Phone Mobile globally, Rogers had the job of creating awareness and demand for this complex product among a new and complex audience.”
