Canadian Tire is well known for MOTOMASTER products in the auto category but lags behind competitors in affinity. Therefore, we needed to increase trust in the brand through a full funnel approach that would convince Canadians that MOTOMASTER is a reliable, high quality automotive brand, leading to increased sales.
Motomaster: Getting you there for moments that matter
Info
ClientMotomaster
EntrantTouché!
Year2023
CountryCanada
Achievements
Highly CommendedHighly CommendedUPDATED: The Creative Use of Media Award
Objectives
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