With a limited marketing budget, KFC wanted to create a campaign that would resonate with basketball fans and leverage the Colonel as the ultimate fan of buckets.
KFC – Buckets Are Life at the Bentway
Info
ClientKFC
EntrantWavemaker
Year2023
CountryCanada
Achievements
Highly CommendedHighly CommendedBest Campaign for FMCG, Food & Beverage
Objectives
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