First Days

Info

ClientScotiabank

EntrantPHD Canada

Year2023

CountryCanada

Achievements

Highly CommendedHighly CommendedBest Integrated Campaign

Objectives

Canadian banks are increasingly looking to newcomers as a key source of client growth, making it an extremely competitive space. Immigrants strive to settle quickly in Canada, and the first two weeks of arrival are critical in shaping their relationship with brands and services.

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